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Month: August 2023

Are you selling on social media?

Posted on by @maria

More people will shop through social commerce

In 2021, around 96.9 million US shoppers made a purchase through social media.

Consumers are now turning to Facebook and Instagram not only to stay connected with friends and family, but also to discover products, research product reviews, and make purchases. This change is primarily attributed to social commerce’s convenience and interactivity.

Core features like in-app checkout, Buy buttons, and instant messaging tools make social media not only intuitive to buy through, but fast.

Right now, Facebook, Instagram, Pinterest, and TikTok have built-in native social commerce features.

Looking ahead to 2023 and beyond, the social commerce trend is unlikely to slow down. In fact, it is estimated that in the US, earnings from social commerce will reach almost $80 billion by 2025. Not only that, but the number of social commerce buyers in the United States is also projected to climb to over 114 million by 2025.

Make sure you are taking advantage of social commerce by optimizing your content and advertising. Ask Gerbo Designs for details.

Is your farm a real brand?

Posted on by @maria

Create an impression that supports your farm and your brand.

When we think of branding, most farmers and growers may think literally leaving marks on livestock to identify them. However, branding goes beyond just marking ownership; it’s about creating an impression that supports your farm’s or brand’s identity and showcases your unique services or products.

What is Agricultural Branding?

Branding is how others recognize you, and it can be a powerful tool for business growth. Many well-known names in the agricultural industry, Foster Farms, Nulaid, Crystal, and Fiscalini are easily recognized in supermarkets. Whether you want to expand nationally or remain regionally focused, branding can help you reach your goals.

But what exactly is agricultural branding?

It’s not just about designing a logo and choosing fonts, although those elements are important. Effective branding encapsulates who you are and portrays that image to consumers. This includes everything from your mission and vision, value proposition and messaging to your production facilities internal culture and community involvement.