Shoppers prioritize brands with clear environmental pledges
The demand for environmentally sustainable and socially responsible businesses is on the rise, with shoppers increasingly putting their money behind their beliefs. While customers may have previously been willing to buy from purpose-driven brands, the past six years have seen a 71% increase in global online searches for “sustainable goods,” particularly in high-income countries. Despite the occasional mismatch between purchasing and intentions, customers are now showing clear preferences for ethically driven and environmentally conscious brands.
If your company is investing into sustainable products, packaging and/or work environment be sure that you are sharing your story with your customers. Ask Gerbo Designs how to get started.