Your agency should be “people first” in its communication
To humanize your agency, it’s essential to develop a brand that showcases your employees (not stock photos or actors) prominently. This will remind people that your agency is full of everyday people, even seen as neighbors and friends. Also, remember to take into account any diversity, equity, and inclusion (DEI) efforts as you build your brand. Ensure to display them prominently on all communication mediums – be it paper flyers, social media, or the website itself. Importantly, let your actions speak for themselves, demonstrating the brand image that you wish to convey to your audience.
Creating a brand is an essential and time-consuming task that organizations should not take lightly. It is crucial to entrust this responsibility to an experienced professional. Gerbo Designs has a proven track record in working with local organizations, such as City of Modesto, Opportunity Stanislaus and Stanislaus County providing top-notch branding and marketing services.