Month: August 2023

Social media just got easier with UGC.

Engagement with followers is important. But you have to give people a reason to engage. They have to connect with your post on a one-on-one level and feel compelled to interact.

Recently, our team did a great job with a recipe contest for Karen’s Naturals. With over 3k+ followers, we ran a recipe contest that led to several followers tagging and providing content with hopes of winning. With the content we received we created a video of the top recipe and shared with visitors.

Goals accomplished!

We were able to interact with followers and educate on more ways to use the product, and provide fun and useful content for customers. 

Ask Gerbo Designs today about how we can help you create consistent, interactive content on social media. 

Your agency should be “people first” in its communication

To humanize your agency, it’s essential to develop a brand that showcases your employees (not stock photos or actors) prominently. This will remind people that your agency is full of everyday people, even seen as neighbors and friends. Also, remember to take into account any diversity, equity, and inclusion (DEI) efforts as you build your brand. Ensure to display them prominently on all communication mediums – be it paper flyers, social media, or the website itself. Importantly, let your actions speak for themselves, demonstrating the brand image that you wish to convey to your audience.

Creating a brand is an essential and time-consuming task that organizations should not take lightly. It is crucial to entrust this responsibility to an experienced professional. Gerbo Designs has a proven track record in working with local organizations, such as City of Modesto, Opportunity Stanislaus and Stanislaus County providing top-notch branding and marketing services.

Your website is a vital part of your marketing and sales strategy. Make sure you are paying attention to details including:

CUSTOMER JOURNEY

Plan the website layout so that content works seamlessly. This will lead to better results for your customers journey.

CONTENT STRATEGY

More than great design, the copy and content on your website needs to be written strategically and entice your visitors to click through, buy now, and/or contact you.

CREATIVE DESIGN

Your website should be designed to reflect your brand’s persona, how it wants to be received in the marketplace, and how you want to connect with your target audience. All our websites are uniquely designed for each client, meeting the needs of the amount of content, imagery and/or video available.

Shoppers prioritize brands with clear environmental pledges

The demand for environmentally sustainable and socially responsible businesses is on the rise, with shoppers increasingly putting their money behind their beliefs. While customers may have previously been willing to buy from purpose-driven brands, the past six years have seen a 71% increase in global online searches for “sustainable goods,” particularly in high-income countries. Despite the occasional mismatch between purchasing and intentions, customers are now showing clear preferences for ethically driven and environmentally conscious brands.

If your company is investing into sustainable products, packaging and/or work environment be sure that you are sharing your story with your customers. Ask Gerbo Designs how to get started.

Create a Quality Customer Experience

Although municipalities and educational organizations may not consider their clientele as customers, they must still provide a service to them. It is critical to recognize that clientele respond to governmental services in similar ways as customers. Therefore, individuals working in customer-facing roles should have customer experience training and certification. Additionally, they should be knowledgeable about any brand guidelines, current marketing efforts, and strategic communication and messaging.

Further, utilizing social media and your website can be extremely helpful in answering frequently asked questions and keeping customers engaged. It is essential to maintain a visible online presence to stay connected.

Creating a brand is an essential and time-consuming task that organizations should not take lightly. It is crucial to entrust this responsibility to an experienced professional. Gerbo Designs has a proven track record in working with local organizations, such as Opportunity Stanislaus, Stanislaus County Workforce, and providing top-notch branding and marketing services.