Consistency: The Most Important Social Media Posting Strategy
A business that either does not have social media or has yet to optimize its social media may wonder if there’s a secret to success with this media.
You may think consistency means you develop and stick to a posting schedule. That’s part of it! but it’s also important to be consistent in voice, visual branding, and in content.
The goal is to develop your brand online so that your audience knows what to expect from your company and is drawn to it by what you post. Over time, if done correctly, this consistent social media will result in your audience seeking you out!
Develop a Posting Schedule
With so many social media platforms available to us, it’s important to develop a posting schedule so that you know what to post and to which platform. This will help develop consistency in your social media posting.
You can use just about anything to schedule your posting strategies, such as a spreadsheet, online calendar, or a scheduling platform. You can also hire someone to manage your social media schedule and content.
Whatever you choose to use, you need to have this information on your planner:
- Date and time the post will be published
- Which platform the post will live on
- The content such as graphics, captions, and hashtags.
Consistent Branding and Voice
Branding is more than just your color scheme but also trickles down to your brand voice and who the business is.
Being consistent with your voice is just as important as the color scheme or any other branding aspect of your business. It shapes your identity; when a consumer can trust a business identity and who it is, they are more likely to make a purchase.
A brand voice speaks to the ideal customer in a language and tone that appeals to them. Your brand voice and tone must be consistent so that the consumer knows your brand, no matter the social media outlet.
The benefits of a brand voice are:
● Showcases your brand’s personality
● Speaks to your consumers
● Helps you stand out
● Become more real and authentic
Posting Consistent Content
Creating brand consistency is important because it creates a “uniform” for your brand to wear in order to be recognizable. In a way, it’s about carving out a niche for your brand personality.
For example, suppose a movie theatre was running a social media account. In that case, they might post about new movies that are premiering, snacks they sell, or highlight a fun family post to encourage families to go to the movies. What you won’t see a movie theatre post is something off-topic to them, such as music, amenities they don’t provide, or food that they don’t sell.
You want to paint a picture of your brand and what they sell, and highlight your goals or what you want people to feel while using your product or service.
For example, you might post
● How to use your product or service
● Highlight cool features
● Someone enjoying your product or service
● Special events related to your product or service
Create consistency
Creating consistency in your social media is more than just consistently posting on social media at the same time every day. It’s also about keeping your brand personality consistent by using a brand voice and making sure your content is on brand with what you want to be known for.
If you need help with developing a more consistent social media presence, contact us for help!