Uncategorized – Gerbo Designs

Is User Generated Content (UGC) right for your brand?

Posted on August 23, 2023 by @maria

Social media just got easier with UGC.

Engagement with followers is important. But you have to give people a reason to engage. They have to connect with your post on a one-on-one level and feel compelled to interact.

Recently, our team did a great job with a recipe contest for Karen’s Naturals. With over 3k+ followers, we ran a recipe contest that led to several followers tagging and providing content with hopes of winning. With the content we received we created a video of the top recipe and shared with visitors.

Goals accomplished!

We were able to interact with followers and educate on more ways to use the product, and provide fun and useful content for customers.

Ask Gerbo Designs today about how we can help you create consistent, interactive content on social media.

Make sure your branding has the personal touch

Posted on August 23, 2023 by @maria

Your agency should be “people first” in its communication

To humanize your agency, it’s essential to develop a brand that showcases your employees (not stock photos or actors) prominently. This will remind people that your agency is full of everyday people, even seen as neighbors and friends. Also, remember to take into account any diversity, equity, and inclusion (DEI) efforts as you build your brand. Ensure to display them prominently on all communication mediums – be it paper flyers, social media, or the website itself. Importantly, let your actions speak for themselves, demonstrating the brand image that you wish to convey to your audience.

Creating a brand is an essential and time-consuming task that organizations should not take lightly. It is crucial to entrust this responsibility to an experienced professional. Gerbo Designs has a proven track record in working with local organizations, such as City of Modesto, Opportunity Stanislaus and Stanislaus County providing top-notch branding and marketing services.

Play your cards right!

Posted on August 23, 2023August 23, 2023 by @maria

Tired of searching for promo products?

Stretch your budget and execute your ideas with branded products from Gerbo Designs.

Gerbo Designs knows the struggle is real when trying to find quality promotional products at a good price for your business.

Our team of experts make it simple to take advantage of every opportunity with our in-house promotions guru, the right promotional products can be located for you quickly and on-budget. We help professionals like you add excitement, extend your brand and add consistency to your marketing. We’ll make sure you get it fast, on-time and on-brand with your message.

APPAREL

Caps & Hats
Outerwear
Polo Shirts
T-Shirts

TECH PRODUCTS

Computer
Accessories
Mobile Accessories
Power Banks
USB Drives

DRINKWARE

Mugs &
Steins
Tumblers
Water Bottles

WRITING

Pencils
Pens
Stylus Pens

Ask Gerbo Designs today about how we can help you find the right promotional products, on-time and on-budget.

Professional website design and development you can afford!

Posted on August 23, 2023 by @maria

Your website is a vital part of your marketing and sales strategy. Make sure you are paying attention to details including:

CUSTOMER JOURNEY

Plan the website layout so that content works seamlessly. This will lead to better results for your customers journey.

CONTENT STRATEGY

More than great design, the copy and content on your website needs to be written strategically and entice your visitors to click through, buy now, and/or contact you.

CREATIVE DESIGN

Your website should be designed to reflect your brand’s persona, how it wants to be received in the marketplace, and how you want to connect with your target audience. All our websites are uniquely designed for each client, meeting the needs of the amount of content, imagery and/or video available.

Has your brand made an environmental pledge?

Posted on August 23, 2023 by @maria

Shoppers prioritize brands with clear environmental pledges

The demand for environmentally sustainable and socially responsible businesses is on the rise, with shoppers increasingly putting their money behind their beliefs. While customers may have previously been willing to buy from purpose-driven brands, the past six years have seen a 71% increase in global online searches for “sustainable goods,” particularly in high-income countries. Despite the occasional mismatch between purchasing and intentions, customers are now showing clear preferences for ethically driven and environmentally conscious brands.

If your company is investing into sustainable products, packaging and/or work environment be sure that you are sharing your story with your customers. Ask Gerbo Designs how to get started.

Is your organization making customer experience a priority?

Posted on August 23, 2023 by @maria

Create a Quality Customer Experience

Although municipalities and educational organizations may not consider their clientele as customers, they must still provide a service to them. It is critical to recognize that clientele respond to governmental services in similar ways as customers. Therefore, individuals working in customer-facing roles should have customer experience training and certification. Additionally, they should be knowledgeable about any brand guidelines, current marketing efforts, and strategic communication and messaging.

Further, utilizing social media and your website can be extremely helpful in answering frequently asked questions and keeping customers engaged. It is essential to maintain a visible online presence to stay connected.

Creating a brand is an essential and time-consuming task that organizations should not take lightly. It is crucial to entrust this responsibility to an experienced professional. Gerbo Designs has a proven track record in working with local organizations, such as Opportunity Stanislaus, Stanislaus County Workforce, and providing top-notch branding and marketing services.

Is your marketing up-to-speed?

Posted on August 23, 2023August 23, 2023 by @maria

It is important for your farm or agriculture business to market itself. In today’s digital world it means having a website, social media, email marketing, and more.

Build a Website

A website is essential to keep up with the competition and grow your agricultural business. Before you launch it, ensure you have considered all of the elements necessary for success: design, content, user-friendliness, and optimization. Ensure your website looks professional and provides value to potential visitors so they’ll be encouraged to buy, click or ask for information. With an effective marketing plan in place, launching a website can help take your business to new heights!

Attend Farm-Related Event

In addition to a website, attending farm-related events can help increase brand awareness and build customer relationships. You can meet potential customers face-to-face and make valuable connections at industry conferences, seminars, or tradeshows. By attending farm-related events, you’ll be able to promote your business while learning more about what customers want from an agricultural business like yours. With proper website design and marketing strategies in place and attendance at these events, you have all the tools needed to ensure your agricultural business thrives!

Social Media

Advertising your agricultural business can also be done through social media. You can create a Facebook page, Twitter account or Instagram profile to promote upcoming events, introduce new products and services or post pictures of your farm operations. Social media is easy to use and can help you reach thousands of potential customers with just a few clicks.

Is influencer marketing part of your marketing plan?

Posted on August 23, 2023August 23, 2023 by @maria

Shoppers place more trust in influencer recommendations

Influencer marketing has evolved into an indispensable tool for any e-commerce strategy. The influencer marketing industry in the US saw brands spending approximately $3.7 billion in 2021, marking a 33% increase from last year. The human element of influencer-led content often surpasses conventional brand campaigns.

According to research, 61% of consumers trust influencer product recommendations, compared to only 38% who trust branded social media content. Furthermore, 30% of consumers surveyed in 2022 reported influencer recommendations as being one of the most significant factors impacting their purchasing decisions, compared to only 27% for recommendations from friends or family.

Among marketers, 60% agree that influencer-generated content outperforms regular branded content.

E-commerce companies may perceive celebrity influencer endorsements as costly. Yet, a high follower count does not necessarily indicate high engagement. As HypeAuditor discovered, nano-influencers with less than 5,000 followers exhibit the highest engagement rates (5%). Engagement rates then decrease as the follower count rises, reaching 1.6% for celebrity-level influencers.

Finding influencers to work with can be exhausting and challenging. Gerbo Designs can help you with this process and monitor the progress along the way. Ask for details.

Top 6 Ways to Bring Empathy Into Your Marketing

Posted on May 9, 2023May 29, 2023 by @maria

Marketing with empathy is about remembering that your clients and customers are more than just numbers and transactions; they are human beings with feelings.

By bringing empathy into your marketing strategy, it helps you place your customer at the center and work from there. It helps you build authentic relationships between businesses and their consumers.

Including empathy in your marketing strategy helps to make a connection with your consumer, find their pain points, and cater to their needs as a person because you understand their problem. This will help put your business above the rest.

How to Bring Empathy Into Your Marketing Strategy

Creating meaningful relationships is important for creating a unique consumer experience.

Here are six ways that you can create empathy in your marketing.

Understand your consumer’s pain points. Empathy is about putting yourself in your consumer’s shoes and understanding their point of view.
Focus on how your consumer might be struggling in their life and their business. How can you help them personally and otherwise?
Adapt to your customer’s needs. Now that you know their pain points, provide them with the answers to relieve them. One way you can do this is by segmenting your audiences into separate groups based on who they are and what they need. After all, one size DOES NOT fit all. When you segment your customers, you can send more targeted messages to them in order to appeal to their wants and needs because you understand their individualized problems better.
Keep it real. In order to create relationships and trust with your customers, you need them to find you relatable. By creating content with simple and relatable real-life scenarios, you will successfully tap into your customers’ empathy.
Drop some knowledge. By teaching your customers valuable skills, you are building trust in your relationship and building value in your brand! You can create new educational content or update existing content. Consumers also react well to visual representations such as infographics and videos showing how your product or service is made or used.
Keep your customers involved. Ask questions, take surveys, and encourage conversation. Make the experience interactive. If you can find an interactive way for people to use your product or service from their homes via video, this will be a great advantage, especially for home-bound people who can’t travel.By making your consumer a part of the creation and conversation of your product, they’ll feel cared for and, therefore, more likely to make a purchase.
Take advantage of user-generated content. Tagged photos from your customers are FREE CONTENT. Of course, you’ll have to sort through for appropriate content, but it’s a great way to get authentic and fun testimonials of your product. Plus, it builds a stronger connection with your consumers. Another benefit is that when you highlight a consumer’s content, they’ll likely share it with their circle and get more eyes on your product or service.

Conclusion

Empathy in marketing is about putting yourself in your customer’s shoes and viewing your product or service from their point of view. To do this, you need to help them understand your product and get them involved by including their input. You can also include them by using their generated content as a form of testimony and help them feel included.

How do you use empathy in your marketing?

Is Email Marketing Still Important?

Posted on May 9, 2023May 29, 2023 by @maria

If you’re still asking, “Is email marketing still important?” – The answer is a resounding YES!!️

An email contact list keeps you connected to your target audience Email marketing gives your business the ability to reach customers easier than ever.

What is Email Marketing?

Email marketing is a form of direct marketing that uses email to promote or bring awareness to your brand’s product or services. It also plays an important part in your marketing strategy by bringing lead generation, brand awareness, and engaging customers.

The best part? It has a high return on investment (ROI). A well-written and designed email newsletter can help build a community around your brand and business.

9 Reasons You Should Use Email Marketing

Email marketing has many benefits and ways to increase your sales and connect with your audience. Here are nine benefits of using email in your marketing strategy.

Stay in contact with your audience.

When a consumer reads and enjoys your newsletter, they’re bound to continue to read, and when it’s time to make a purchase, they will because they trust your brand. They’ve spent time getting to know your brand and building trust.

Reach customers in real-time.

Social media ads and marketing aren’t reliable because algorithms don’t always work in your favor, and your consumer isn’t always online. However, when you send emails directly to their email, you can catch them at their easiest convenience, and they’ll get the message no matter what.

People engage with emails.

It’s easy to encourage engagement with emails. With a well-written email, you can entice your audience to click through and make a purchase.

Email marketing is easy to measure.

There are multiple things you can track for your email marketing to make sure that it is helping your business reach it’s goal whether that’s connection or sales. You can measure these analytics with your email service provider

How many emails sent
How many emails were opened
How many people clicked a link in the email

It’s affordable. If you’re just starting out, then there are plenty of free options. Most email marketing platforms have a free option until your reach your first 1,000 subscribers, and after that, plans can range from $10 to $200 a month, all based on your needs.

Everyone (almost) uses email.

Everyone and their mom use email (or emails)! But not everyone has social media or uses it on a regular basis – not to mention the algorithm affecting what your followers see. So, when you use email marketing, you’re more likely to reach more of your subscribers to highlight your new product or service.

Allows for targeted messaging.

Sending your audience the right information is crucial so they can make an informed purchase. With automated email marketing platforms, you can create groups of your subscribers so that they get targeted messaging for their buying stage. For example, you wouldn’t send the same message to a new customer as you would an existing repeat customer.

Increase brand awareness.

How will your audience remember you exist if they never see you? Just like blogs, emails are a great consistent way to remind your clients that you’re still in business. Email marketing is also fantastic for showing off your brand personality, voice, and agenda. The more your audience sees, the more they’ll trust you.

It’s timely.

When you have a direct line to your audience, sending them timely updates about your business is easier. You can send them relevant updates to your business, and they will reach your audience at just the right time to influence a purchase.

Conclusion

There are so many benefits to email marketing it’s essential to your marketing strategy. But you still need to practice some key strategies to get it right. Do you need help with your email marketing? Contact us TODAY!