CASE STUDY
The design and launch of “Cora at Roseburg Square”
Cora at Roseburg Square is a new restaurant that brings exquisite fusion comfort food to the heart of the community. The restaurant’s name and inspiration come from Grandma Cora, who, from her humble beginnings with a food cart in the Philippines to her kitchen in California, has always used food to bring people together.
Branding Strategy:
Objective: Create a warm, inclusive brand that reflects culinary excellence and community building.
Brand Elements:
Logo: Elegant typography and saffron flower in vibrant red, purple and gold.
Tagline: “Serving love, pouring kindness: building community one meal at a time.”
Narrative: Share the restaurant’s journey and mission through the website and social media.
Messaging: Emphasize family, community, love, and culinary fusion.
Presentation: Beautifully designed menus with dish descriptions that tell a story.
WEBSITE LAUNCH STRATEGY:
Objective: Develop a user-friendly, visually appealing website to capture Cora’s essence and generate excitement.
Key Features:
Homepage: Hero image, restaurant introduction, and clear calls to action.
About Us: Detailed narrative about the restaurant’s owners family history, influences and experience.
Menus: Visually appealing menu with images and descriptions.
Contact: Location, hours and socials.
Social Media Strategy:
Objective: Build a strong online presence, create excitement, and engage with the community.
Visual Content: High-quality photos and videos of dishes, behind-the-scenes content, and customer experiences.
Ads: Compelling and engaging to boost brand awareness.
Stories and Reels: Short, engaging clips showcasing daily specials, staff highlights, and event preparations.
Engagement: Respond to comments and messages promptly to build a loyal community.
Event Promotion: Create and promote events, share updates, and engage with followers through comments and messages.
Community Building: Post about local partnerships, charity events, and community involvement.
Grand Opening Launch Strategy:
Objective: Create buzz and attract a diverse crowd to the grand opening, establishing Cora as a community hub.
Pre-Launch Activities:
Teaser Campaign: Sneak peeks and countdown posts on social media; local media features.
Partnerships: Exclusive pre-opening tasting events for friends and family.
Email Marketing: Personalized invitations to local friends, family, food enthusiasts and media.
Grand Opening Event:
Opening Ceremony: Ribbon-cutting with local dignitaries.
Food Tasting: Samples of signature dishes and drinks.
Customer Feedback: Collect feedback through surveys and follow-up emails with special offers.
Ongoing Promotions: Introduce a loyalty program and plan seasonal events.
Conclusion
The successful launch of Cora at Roseburg Square involved a well-crafted branding strategy, an engaging website, a robust social media presence, and a grand opening that fostered community excitement. Cora at Roseburg Square aims to become a beloved local dining destination.