Case Study
What does it mean to feel truly ROOTED?
The Moment
ROOTED Salon was at a pivotal juncture—a fresh identity ready to debut, but with a challenge: how to make it more than just a new look. The rebrand needed to be a catalyst for energy, a signal of growth, and a unifying force for both employees and clients. More than aesthetics, it was about shaping an experience—one that would be felt the moment someone stepped inside. Our role? To craft a launch that was as intentional and rooted as the salon itself.
The Work
Initially, our goal was to create a visual identity that could be seamlessly applied across digital and physical touchpoints. But as we dug deeper, we saw an opportunity to do more to shape how ROOTED Salon would be experienced, not just seen. We started with a bold, modern identity that served as the foundation for the brand’s presence, then developed a layered rollout strategy that introduced key brand elements in a way that sparked curiosity and excitement. The website wasn’t just designed; it was reimagined as a living, breathing extension of the brand, ensuring every interaction felt intuitive and immersive. The exterior signage became both a statement and an invitation, a seamless blend of sleek aesthetics and warmth that welcomed clients before they even stepped inside. Every touchpoint—business cards, gift cards, shopping bags was crafted to be more than just a branded item, but a tangible representation of the salon’s new identity. In shaping this evolution, we weren’t just launching a new look; we were creating a brand presence that felt lived-in, loved, and deeply ROOTED.
The Impact
Excitement spread from the inside out. Employees embraced the change, feeling a renewed sense of pride and ownership in their space. Clients weren’t just noticing—they were experiencing. The careful design details and cohesive storytelling deepened connections, turning ROOTED Salon into not just a beauty destination, but a brand with a presence.
Case Study
How do you bring a legacy brand into the digital age?
The Moment
JKB Living had built a strong reputation in real estate development, known for their commitment to community-driven projects and quality craftsmanship. But their online presence told a different story, one that lacked the clarity, engagement, and modern functionality needed to reflect the company’s vision. Their existing website was outdated, difficult to navigate, and visually disconnected from the excellence they delivered in their projects. The challenge was clear: they needed a digital experience that matched the caliber of their work, one that not only showcased their portfolio but also invited exploration, instilled confidence, and reinforced their industry leadership.
The Work
Our approach was more than just a redesign—it was a rethinking of how JKB Living could engage with their audience online. We started with a clean, contemporary design that balanced sophistication with accessibility, ensuring that every interaction felt seamless and intuitive. High-quality photography became a central storytelling element, capturing the craftsmanship and vision behind each project. Custom functionality brought the brand to life, including an interactive project map, intuitive search features, and streamlined contact forms that made engagement effortless. Interactive elements such as, subtle animations, dynamic sliders, and thoughtful transitions created a sense of movement and sophistication, turning the browsing experience into a guided journey rather than a static showcase.
The Impact
The new website not only aligned with JKB Living’s brand values but also elevated its positioning within the industry. The modern, engaging interface made it easier for potential clients and partners to connect, while the interactive elements encouraged deeper exploration of their projects. More than just a website, it became a powerful business tool—one that reinforced JKB Living’s reputation for excellence, strengthened relationships with their audience, and set the foundation for continued growth in the digital landscape.
Interactive Maps
The map feature allows users to view property information by hovering over a lot.
Gallery Portfolio
The gallergy page is a visually striking page that showcases the interiors and exteriors of the models.
User Experience
The website is thoughtfully organized for a seamless and intuitive browsing experience.
Visually Stunning
The website captivates with a sleek, modern design and engaging visuals.
Case Study
How does a brand evolve while staying true to its roots?
The Moment
Chinn’s International had a vision: a bold, cultural brand rooted in craft, community, and collaboration. But while the foundation was there, the direction needed fine-tuning. With growing partnerships, including high-profile collaborations with top craft breweries, and a dedicated following, the brand needed more than just an identity, it needed clarity, consistency, and a system that could scale. The challenge was to refine Chinn’s presence, ensuring it remained distinctive, authentic, and ready for its next stage of growth.
The Work
We started by crafting a cohesive logo suite that not only reinforced the brand’s identity but gave it flexibility across different applications, from apparel to packaging. Custom designs were developed for milestone events and collaborations, ensuring that every partnership felt intentional and uniquely Chinn’s. Apparel and hat designs were elevated to reflect the brand’s cultural influence, creating pieces that were not just merchandise, but statements. Every visual decision, from typography to color palettes, was made with a purpose: to strengthen Chinn’s story, deepen its connection with its audience, and establish a signature aesthetic that could be recognized anywhere.
The Impact
With a refined brand system in place, Chinn’s International stepped forward with confidence. The new logo suite provided a strong visual foundation, while custom event and collaboration designs allowed the brand to show up with impact in every partnership. Apparel and hats became more than just products, they became extensions of the brand’s identity, worn with pride by its community. Through strategic design and brand alignment, Chinn’s evolved without losing its essence, ready to expand its influence while staying rooted in what makes it unique.
Case Study
How do you turn an expo into an experience?
The Moment
The Central Valley Business Expo (CVBE) was more than just an event—it was a catalyst for business growth and community connections. But its brand and digital presence weren’t keeping up. With a fragmented identity, an outdated website, and scattered marketing efforts, CVBE struggled to capture the energy and scale of what it truly offered. The challenge wasn’t just to refresh its look; it was to create a cohesive, dynamic brand experience that would drive attendance, engage businesses, and cement its role as a premier regional event.
The Work
We approached CVBE as more than a one-day expo, it was an ongoing movement for local businesses. The brand was refined to be bold, modern, and instantly recognizable across every touchpoint. A new website became the hub of the experience, intuitive, engaging, and built for conversion. The marketing strategy spanned digital and traditional channels, weaving together targeted Meta ads, compelling email campaigns, and strategic social media content. Large-scale visibility was achieved through billboards, radio spots, print publications, direct mailers, and high-impact flyers, ensuring the event reached every corner of the Central Valley.
The Impact
The transformation was immediate. Attendance surged, engagement increased, and the business community took notice. CVBE’s new brand and digital strategy turned interest into action—more exhibitors, more attendees, and more meaningful connections. Beyond a single event, the expo now had a brand presence that could sustain and grow year after year, reinforcing its role as a powerhouse for business innovation in the Central Valley.
