The Threads That Define Us
Learn about the Gerbo team and our story.
Our Story
Gerbo Designs didn’t begin in a boardroom or with a five-year plan—it started at a kitchen table in 2007, during one of those “life gives you lemons” moments.
Sally Gerbo, newly laid off and expecting her first child, could have panicked (and she did for a minute). But in true Sally fashion, she got to work, turning a challenging situation into an opportunity.
What started as a way for Sally to stay home with her baby while pursuing her creative passions quickly grew into something much bigger. Armed with a laptop, a knack for design, and the determination only a soon-to-be mom could have, Sally began offering branding, marketing, and web design services. She focused on helping businesses create powerful brand identities and effective digital strategies that resonated with their target audiences, giving them a clear voice in a crowded marketplace.
Through late nights and client deadlines, Sally realized something crucial: it wasn’t just about designing pretty things (though she certainly did plenty of that). What businesses really needed was a clear identity and a strategic marketing approach—a way to stand out and tell their story in a meaningful way. This insight sparked her mission: to create branding and marketing strategies that didn’t just look good but actually worked to drive business growth.
Fast forward to today, and what started as a one-woman operation is now a thriving full-service agency. Gerbo Designs has grown into a powerhouse, and Sally leads a dedicated team of all-women creatives. As the Principal and Creative Director, Sally fosters an environment where creativity and strategy combine seamlessly, ensuring that every project is not just visually stunning, but also strategically impactful.
Gerbo Designs is committed to guiding brands through pivotal moments. We simplify branding and marketing processes, delivering creative strategies, powerful brand identities, and digital direction that drive real business impact. Whether it’s launching a new brand, refining an existing identity, or developing a comprehensive digital marketing strategy, our team is here to help businesses connect with their audience and achieve long-term success.
Meet the Gerbo Team
Sally Gerbo
Creative Director & Branding Expert
Sally leads the creation of powerful brand identities that resonate with target audiences and drive long-term business success. As Creative Director, she guides her team to ensure each project aligns with client goals, while fostering a creative and collaborative environment. Her leadership ensures that Gerbo Designs remains at the forefront of branding and marketing innovation.
Felicia Constantine
Director of Strategy
Felicia is a multidisciplinary creative and strategist specializing in brand identity, creative operations, and digital direction. With over 20 years of experience spanning art direction, content strategy, and multimedia production, she thrives at the intersection of storytelling, marketing, and design. Beyond her professional work, she is an artist, musician, and writer, constantly exploring new mediums and projects to bring fresh ideas into the work she does
April Newton
Brand & Web Designer
April is a graphic and web designer with 7 years of experience helping brands tell their stories through creative, functional designs. Passionate about building engaging digital experiences, April specializes in designing websites that not only look good but also create lasting connections with audiences. She believes that every brand deserves a well-crafted online presence that tells its story and drives results.
Karla Salcedo
Digital Marketing & Social Media Specialist
Karla is a digital marketing enthusiast based in Modesto, California, with over 7 years of experience helping brands grow through storytelling, digital marketing, and social media. With a keen eye for trends and a passion for engagement, she works with clients to build their presence online and create meaningful connections with their audience. Outside of work, Karla enjoys exploring new places, sipping iced coffee, and thrift shopping.
Shelly Brooks
Swag & Merch Master
Shelly is the expert behind branded promotional items, ensuring every product reflects the brand and arrives on time. With a knack for research and attention to detail, she also supports social media efforts, contributing her skills to maintain brand consistency and drive engagement across platforms. Her dedication ensures that every branded piece leaves a lasting impression on clients and customers alike.