Case Study on Midlife Unmuted
Brand • Website • Event Launch
Industry
Events / Women’s Health
Range
Cultural event focused on midlife and menopause conversations
Systems Thinking
Brand, website, and marketing assets aligned to drive awareness and ticket conversion
Partnership
Fast, responsive collaboration leading to a sold-out event
How do you build a brand and digital presence that drives a sold-out event?
The Moment
Midlife Unmuted was created to open up a more honest, modern conversation around midlife, menopause, and women’s health. The vision was clear: create an event that felt thoughtful, relevant, and culturally in step with the women it was designed for. However, to bring that vision to life, the brand needed to resonate immediately across multiple touchpoints from first impression to ticket purchase.
With a limited window to launch and promote the event, it was critical to create a clear, compelling presence that could cut through, build trust quickly, and convert interest into attendance. We partnered with Legacy Health Endowment to build that system from the ground up. The goal was to create a unified brand and digital experience that not only reflected the tone of the event, but also supported a successful launch and strong ticket sales.
Scope of work:
Event branding, website design and direction, and digital and marketing asset development for a women’s health and midlife-focused event, supported by a messaging approach designed to center clarity, confidence, and lived experience.
The Work
We approached Midlife Unmuted as a full launch aligning brand, digital experience, and marketing to drive awareness and attendance.
Event Brand Identity
We developed a visual identity that feels modern, confident, and culturally relevant, moving away from outdated or clinical representations of midlife and menopause.
Website Design & User Experience
We created a clear, easy-to-navigate website that communicates the value of the event quickly. Information architecture, tone, and calls to action were designed to guide users from curiosity to ticket purchase.
Digital & Marketing Assets
We designed a cohesive set of marketing materials across social, digital, and promotional channels, ensuring consistency in how the event showed up everywhere it was seen.
Conversion-Focused Approach
Every touchpoint, from visuals to messaging, was built with the goal of driving action. The focus was not just awareness, but making it easy for the right audience to understand the event and commit to attending.
Collaborative Execution
We worked closely with the team to refine messaging, adjust assets, and respond in real time as the event gained traction, ensuring everything stayed aligned leading up to launch.
The Impact
Midlife Unmuted launched with a clear, cohesive brand and digital presence that translated directly into attendance. The event sold out with 250 attendees, demonstrating strong alignment between the brand, messaging, website, and marketing efforts.
The combination of a clear event identity, a straightforward website experience, and consistent marketing assets made it easy for the target audience to understand the value of the event and commit to attending. Rather than relying on awareness alone, the work supported conversion at every step, from first impression to ticket purchase.
This resulted in a fully booked event and established a strong foundation for future Midlife Unmuted programming, with a brand and system already in place to support continued growth
- Sold-out event
- Strong alignment between brand, website, and marketing efforts
- Clear communication that resonated with the target audience
- A streamlined digital experience that supported ticket conversion
- A flexible brand system that can support future events and expansion
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