Felicia is a multidisciplinary creative and strategist specializing in brand identity, creative operations, and digital direction. With over 20 years of experience spanning art direction, content strategy, and multimedia production, she thrives at the intersection of storytelling, marketing, and design. Beyond her professional work, she is an artist, musician, and writer, constantly exploring new mediums and projects to bring fresh ideas into the work she does
Direction over Distraction – Brand Strategy As any strategist does, I’ve been mulling over the most direct way to explain brand strategy to clients, to
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