Consistency: The Most Important Social Media Posting Strategy
A business that either does not have social media or has yet to optimize its social media may wonder if there’s a secret to success with this media.
You may think consistency means you develop and stick to a posting schedule. That’s part of it! but it’s also important to be consistent in voice, visual branding, and in content.
The goal is to develop your brand online so that your audience knows what to expect from your company and is drawn to it by what you post. Over time, if done correctly, this consistent social media will result in your audience seeking you out!
Develop a Posting Schedule
Consistent Branding and Voice
Posting Consistent Content
Create consistency
Creating consistency in your social media is more than just consistently posting on social media at the same time every day. It’s also about keeping your brand personality consistent by using a brand voice and making sure your content is on brand with what you want to be known for.
If you need help with developing a more consistent social media presence, contact us for help!