We see color daily and never think twice about its possible meaning. Colors are more than just fun forms of expression. Still, they often have a powerful psychological meaning behind them, especially in business. For example, the colors you use in your advertisements and logos can impact how consumers connect with your brand.
Colors Psychology That Encourages Purchases
Besides colors that help the consumers form opinions on the brand for marketing, there are also practices in place at stores that help encourage consumers to make purchases. For example, the colors of the packaging affect consumers’ willingness to buy a product.
For example, consumers look for the relationship correlation between the color and the product like the Green for the Mint app. However, there are also branding colors that exude trustworthiness. Meaning if you see a “knockoff” brand with similar colors to the brand you know and trust, you’ll more than likely pick that brand over a “knockoff” with random colors.
Meanwhile, while a brand may change the overall look of its product packaging, it may still choose the same color scheme because that’s what consumers know and trust. For example, Crayola has changed its logo and packaging many times since its creation in 1934. However, consumers still know the brand through its gold and green color scheme.