The Threads That Define Us
Learn about the team and our story.
Our Story
Gerbo Designs didn’t start in a boardroom or with a five-year plan—it started at a kitchen table in 2007, during one of those “life gives you lemons” moments. Sally Gerbo, newly laid off and expecting her first child, could have panicked (she did for a minute). But then, in true Sally fashion, she got to work.
What began as a way to stay home with her baby while still chasing her creative passions quickly grew into something much bigger. Armed with a laptop, a knack for design, and the determination only a soon-to-be mom could muster, Sally started freelancing—logos, invitations, websites, you name it.
Somewhere between naptimes and client deadlines, Sally realized something important: it wasn’t just about designing pretty things (though she did plenty of that). What businesses really needed was a clear identity—a way to stand out and tell their story. That spark turned into her mission: to create branding and marketing strategies that didn’t just look good but truly worked.
Fast forward some years, and what started as a one-woman operation is now a full-service agency. Today, Sally leads a powerhouse all-woman team as the Principal and Creative Director. Gerbo is a firm dedicated to guiding brands through pivotal moments by simplifying branding + marketing to deliver creative strategy, brand identity, + digital direction.
Sally Gerbo
Creative Director & Branding
Expert Sally leads the creation of powerful brand identities that resonate and drive long-term success. As Creative Director, she guides her team to ensure each project aligns with client goals while fostering a creative and collaborative environment.
Felicia Constantine
Strategist & Director
Felicia is a multidisciplinary creative and strategist specializing in brand identity, creative operations, and digital direction. With a 20-year career spanning art direction, content strategy, and multimedia production, she thrives at the intersection of storytelling, marketing, and design. Beyond her professional work, she is an artist, musician, and writer, constantly exploring new mediums and projects.
April Newton
Web & Graphic Design Whiz
April specializes in web and graphic design, bringing brand strategies to life through visually compelling and functional designs. Whether crafting intuitive websites or designing eye-catching marketing materials, she combines creativity with precision to achieve client objectives.
Shelly Brooks
Swag & Merch Master
Shelly is the expert behind branded promotional items, ensuring every product reflects the brand and arrives on time. With a knack for research and detail, she also supports social media efforts, contributing her skills to maintain brand consistency and drive engagement.