Your customers and clients have many choices, but they chose you! Ensure you remind them why you’re the best choice out of your competitors by going above and beyond with your service.
Continue reading to learn why you should add value for your clients and tips on how to do it!
Why Should You Give Value to Clients?
When you give value to your clients, you encourage loyalty, sales, and brand reputation. In addition, by providing additional value to your clients, you’re ensuring their return which means less client turnover and a steady income for you.
A successful business needs customer loyalty and happiness because happy clients are likelier to leave positive feedback. Therefore, the more content your clients are, the better it is for your business.
Here are some tips you can use to GIVE VALUE to clients working with you!
● Listen and help them feel understood.
● Forward relevant articles.
● GO the extra mile.
● Mention clients in posts, newsletters, or articles you are writing.
● Give them a marketing tip they can use for their business.
● Write a helpful article for a post, publication, or blog.
● Introduce them to a prospective alliance partner.
● Suggest a book – or better yet – have it delivered as a gift!
● Forward them a useful template – such as business planning, checklists, marketing resources, etc.
● Recommend directories where they can promote their business online.
● Give them a testimonial.
● Sponsor or volunteer for their organization or group.
● Give them promotional products – i.e., SWAG.
● Interact with them on Social Media.
● Invite them to a relevant business event.
● Buy their product or help make a sale.
Doing these quick and simple things for clients adds value and can go a long way toward making a lasting positive impression.
These things also tend to separate the doers from the talkers in the eyes of the recipient.
Conclusion
Keeping your clients happy keep them coming back for more which is good for your business! You wouldn’t want to work with someone doing the bare minimum, and I bet you’d leave a good tip for a server at a restaurant if they went above and beyond during your meal. The same goes for you as a business owner.
What do you do to give value? Or try out some of our tips and let us know how they work for you!