Brand Strategy + Identity
We craft clear, actionable strategies that align with the company’s goals. By cutting through the clutter, we help clients focus on what matters most, setting a solid foundation for growth. We help brands find their voice and visual style, refining their identity to resonate with their audience. Whether it’s refreshing an existing brand or building one from the ground up, we ensure the brand story is cohesive, compelling, and timeless.
Define Focus and Personality
By establishing a strategy for your brand and well defined goals…you will achieve clarity and affirmation of how your brand is perceived by your target audience.
Value Proposition
That thing that makes your brand unique and the offering that separates you from the competition. By aligning your value proposition, mission and vision statement there is no ambiguity in your brand’s identity and this will be reflected in your visual representation…logo, website and other marketing materials.
Define Your Audience and Acknowledge Your Competition
A deep dive into your ideal client is critical in understanding your brand’s voice. It is reflected in the tone of how you speak (messaging) and interact with them. Your competition also plays a critical role in your messaging as it is important to differentiate yourself from them and stand-out as the perfect solution to your clients internal and external needs.
Brand Storytelling
This can be an overused term these days, but your brand story is still a vital part of a marketing plan foundation. If you define the role your products and services play in the life of your client, you can fulfill the need that brought them to your door. Your brand story should simply state how you can guide your client to a solution and be there for future needs.
Design the Perfect Brand
Our team of experts has over 20 years of combined design experience in helping brands create the perfect logo, tagline and digital assets that will make them stand out amongst their competitors.
Marketing Campaigns
We work with businesses of all sizes, stages, and budgets to create unique strategic marketing campaigns.
Consulting, Strategic Analysis and Planning
A long-term marketing plan will help your brand expand its client lists, sales, and brand awareness. The initial consultation will serve to onboard our team to a high level of understanding of your brand’s strengths, weaknesses, and threats. With this information, we can create a detailed action plan for marketing and start the journey to implement the steps to business success.
Customized Campaigns
Our team of experienced marketing experts will collaborate with your internal marketing team or with you directly to create unique approaches to market your products and services and connect with your client. Campaigns vary based on what approach works best with your target audience, whether we use direct, passive or transitional marketing, we keep the goals clear and the message simple in order to achieve success.
Digital marketing
This can be done through paid PPC ads, Organic SEO and Adwords and more. Our team works with experts in these fields to maximize budgets and outcome. Coupled with digital analytics tools and reporting, you can monitor and tweak your strategy as you go.
BRAND AUDIT CHECKLIST
Reality check time. Take a deep-look at your brand and see how it can be improved.