Case Study on Teeples Plumbing
Brand • Website • Digital Marketing Retainer
Industry
Home Services (Plumbing & Drilling)
Range
Local service business focused on lead generation and customer acquisition
Systems Thinking
Full alignment across brand, campaigns, website, and analytics
Partnership
Ongoing collaboration to refine performance and connect marketing to real customer action
How do we connect our marketing to real business growth?
The Moment
Teeples Plumbing & Drilling had a strong reputation across the Central Valley, built on years of reliable service and long-standing customer relationships. As more customers began searching for services online, Teeples was showing up fragmented across its website, campaigns, and digital presence, making it harder to attract and convert new leads. Without a clear system, the gap between marketing activity and real customer action continued to grow.
We partnered with Teeples to close that gap by aligning brand, messaging, and marketing into a system designed to generate and track qualified leads.
Scope of work:
Website direction and optimization, messaging framework, and campaign asset development, supported by an analytics system designed to track performance and inform ongoing refinement. Through a retained partnership, this work continues to evolve in real time, allowing strategy and execution to stay aligned as conditions change in Modesto and the Central Valley.
The Work
We approached Teeples as a full system build, focusing on how every part of the business shows up and performs.
Brand & Messaging Alignment
We clarified how Teeples communicates its services, value, and expertise, creating consistent messaging across website, ads, and customer touchpoints.
Website & Conversion Direction
We restructured the website experience to better match user intent, simplifying navigation, strengthening calls to action, and making it easier for customers to take the next step.
Campaign & Channel Strategy
We developed a coordinated approach across digital marketing channels, ensuring campaigns were not only visible but aligned with the same messaging and conversion goals.
Analytics & Lead Tracking
We implemented clearer tracking across calls, form submissions, and campaign performance, giving the team better visibility into what was working and where to optimize.
Ongoing Optimization & Support
We continued to refine messaging, campaigns, and performance over time, adjusting based on real data and customer behavior rather than assumptions.
The Impact
Following the launch of a more aligned brand and marketing system, Teeples saw a substantial increase in both visibility and customer engagement. Website traffic more than tripled year over year, with active users increasing by over 230% and new users following the same trajectory, indicating that growth was driven by new audience acquisition rather than repeat visits alone. At the same time, overall site engagement increased significantly, with total tracked events rising by over 160%, showing that users were not only finding the site but actively interacting with it.
Paid media efforts introduced a new, measurable source of leads, generating hundreds of conversions across Google Ads and driving consistent traffic through both Google and Meta campaigns. This created, for the first time, a clear connection between marketing investment and customer action, allowing performance to be tracked, understood, and optimized over time.
- Improved lead flow and stronger alignment between marketing efforts and booked jobs, supported by newly trackable conversions across campaigns
- Increased visibility across digital channels, with website traffic more than tripling year over year and consistent growth in new users
- Clearer tracking of calls, form submissions, and campaign performance, establishing a direct connection between marketing spend and customer action
- A more conversion-focused website experience, reflected in a significant increase in user engagement and on-site actions
- A scalable marketing system designed to support long-term growth, with paid media now generating consistent traffic and measurable leads
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