Felicia is a multidisciplinary creative and strategist specializing in brand identity, creative operations, and digital ecosystems. With more than 20 years of experience spanning art direction, brand strategy, multimedia production, and app development, she thrives where storytelling, marketing, and design overlap.
Equal parts strategist and maker, she spends her days helping organizations find their voice and build meaningful connections with the people they serve. Outside of client work, you’ll find her writing poetry, making music, photographing forgotten corners of cities, or chasing down the next creative rabbit hole. She believes the best ideas come from staying curious and bringing a little art into everything.
As it happens, we are all doing our best. Sometimes though the lines in design get blurred when scrappy talented teams take on every position
Direction over Distraction – Brand Strategy As any strategist does, I’ve been mulling over the most direct way to explain brand strategy to clients, to
